Customer Journey

Map your customer journey and increase impact at every moment.

  • Do you want to know exactly where customers drop out in their journey?
  • Do you want more control over the total customer experience, from first contact to repeat purchase?
  • Want to optimize all touchpoints for maximum conversion and loyalty?
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Every step counts

The customer journey is not a straight line. Customers discover, compare, doubt, choose and hopefully come back. But without insight into that journey, you're left guessing where things go wrong. At Mediacooks , we map your complete customer journey: from first click to ambassadorship.

We analyze behavior, needs and emotions per phase and per channel. This will help you discover exactly where the friction is and where the opportunities lie to enhance your customer experience.

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Find out where your customers are dropping out and why

We start by creating personas and collecting data from analytics, interviews and customer feedback. With that, we create a visual journey map in which we plot each moment of the customer journey: awareness, consideration, conversion, retention and advocacy.

For each phase, we determine the goals, frustrations, questions and opportunities. We link optimization actions to it for your website, emails, social media, sales or service. In this way, we translate insights directly into impact.

What does it provide?

  • Full insight into your customer's behavior and experience
  • Clear priorities for optimization by phase
  • Better alignment between marketing, sales and service
  • Higher conversion and customer satisfaction
  • Increased repeat purchases and loyalty

Bring your customer experience to life

Do you really want to touch, convince and bind your customers to your brand?

That starts with understanding their story. To make a good translation from story to experience, we crawl into the skin of the end user and translate your brand story into a meaningful customer journey. A journey that not only feels logical and intuitive, but is also continuously measurable and optimizable.

Ready to bring your Customer Experience to life? Schedule a no-obligation meeting, we'd love to think with you.

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Why Mediacooks

We believe brands grow when they think and act from the customer's perspective. That's why we combine customer research, UX, content and data into a total picture. This does not create an isolated action, but a coherent strategy in which your customer is always central.

What you can expect from us:

  • In-depth journey mapping and persona analysis
  • Insights based on behavior and perception
  • Advice for content, design, CRO and communication by phase
  • Workshops with your team to build support
  • Practical recommendations with immediate effect

Do you recognize this?

Many companies run into this:

  • You don't really know where in the funnel customers drop out
  • Your customer journey is not clearly portrayed
  • Departments work past each other
  • You do a lot, but lack focus and results

Sound familiar? Then it's time to get a grip on the complete customer journey. Schedule an introductory meeting, we'd love to think with you.

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Wondering how we can improve your Customer Experience?

We are happy to listen and think with you. Let's discover together what is possible.

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