Content Blueprint

From insight to structure. The basis for targeted content creation.

  • Want to know how to organize content smartly by channel, target audience and customer stage?
  • Do you want to simplify formats, page construction and creation with one clear line?
  • Want a blueprint that concretely translates your brand story into content?
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The blueprint from data to creation

After the Content Cube analysis phase, we translate it into strategy, formats and structure. In the Blueprint, we determine what content you need, for whom, at what time and in what format. This way you work in a structured way towards more visibility, involvement and conversion.

The Blueprint is the foundation for all future content creation. It is a combination of editorial frameworks, landing page structure, theme layout and briefing formats all tailored to your brand, tone of voice and growth goals.

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What's in the Blueprint

We translate your content strategy into a concrete and applicable Blueprint, so that your team or external partners can start using it right away.

Think reusable content formats by content type (such as blogs, videos, socials or emails), theme mapping linked to customer stages, channels and goals, and templates for conversion-oriented landing pages.

We also offer clear content briefings for internal and external creators and frameworks for a clear content calendar based on themes, moments and formats. Practical, scalable and completely tailored to your organization.

What does it provide?

  • One clear framework for all your future content
  • More focus in creation, planning and distribution
  • Better collaboration between marketing, sales and creation
  • More continuity and consistency in tone, style and content
  • Content that measurably contributes to your conversion goals

Why Mediacooks

We don't build a theoretical model, but a workable plan that fits your reality. Our Blueprint connects brand, data and purpose with practical tools you can start using right away.

What you can expect from us:

  • Translating insights into formats and page structure
  • Creation of briefing templates, frameworks and guidelines
  • Structuring your content planning
  • Co-create with your team for maximum adoption
  • Future-proof approach that grows with your organization

Do you recognize this?

Many companies run into this:

  • Your content is fragmented or ad hoc
  • Your team doesn't know what, for whom and when to create
  • You lack structure in landing pages or campaigns
  • You lose time reinventing formats

Sound familiar? Then it's time to make content creation easier and more effective. Schedule an introductory meeting, we'd love to think with you.

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Want to know where your growth opportunities lie? 

Schedule a meeting with one of our specialists.

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