Content Analysis

Start with insight. Build content on what works.

Do you want to know what your target audience is looking for and how to respond strategically?
Do you want to back up your content with data, rather than assumptions?
Want to bring SEO, audience behavior and brand strategy together in one analysis?

Everything starts with insight

Good content starts with the right direction. That is why we always start the Content Cube with a thorough analysis. No guesswork, but data-driven insight into where your opportunities lie in terms of search volume, content themes, competition and tone of voice.

We combine SEO, customer behavior, competitor analysis and AI-driven sentiment analysis into a concrete basis for your content strategy. That way, we make sure you create content that not only gets found, but also touches.

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What we analyze

The analysis consists of several components that make up the foundation of your Content Cube.

We start with keyword research to find out what your target audience is actively searching for, followed by an SEO analysis of your current content and growth opportunities.

We compare your approach to that of competitors to get your distinctiveness in focus, and do a sentiment analysis to see how people are talking about your topics, brands and solutions.

Finally, we use content mapping to map out which themes suit your brand and each phase of the customer journey. We translate everything into concrete guidelines for themes, formats and channels that do work.

What does it provide?

A clear foundation for content that works
Understanding the questions, language and mindset of your target audience
Targeted keywords with strategic potential
Clarity about where you are now and where your opportunities lie
A jump start for your content strategy

Why Mediacooks

We combine marketing strategy with search behavior, AI and brand identity. As a result, you don't get a standard report, but practical, brand-focused advice that serves as a springboard for all your content.

What you can expect from us:

Thorough analysis and visual reporting
Strategic advice translated into content themes
Link to your brand story and customer journey
Input for your content planning, SEO and distribution

Do you recognize this?

Many companies run into this:

Your content feels random or disconnected
You create content without visibility into what your target audience is looking for
You lack structure or direction in your approach
You want to grow, but don't know where to start

Sound familiar? Then it's time to create content that really makes a difference. Schedule an introductory meeting, we'd love to think with you.

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