Customer Discovery & Validation

Looking for perfect product market fit!

Do you want to know exactly what your customer really cares about?
Want to test new products or propositions before you launch big?
Do you want to avoid investing in something that turns out not to work?

From assumptions to real customer insights

Many companies build campaigns, products or propositions on assumptions. But are you sure that your offerings match what your target audience needs? With Customer Discovery & Validation we help you remove that doubt. We bring real customer insights to the surface fast, sharp and actionable.

We carry out target group research, interviews and validation experiments so that you make data-driven choices. No gut feeling, but clear input for positioning, storytelling and product development.

Start the Conversion Audit

The search for product market fit

We start by focusing on your target audience and the hypothesis(s) you want to test. Then we do customer interviews, A/B testing, quick experiments or prototyping depending on your issue.

We look at the real drivers, barriers and needs of your customer. What are their expectations, what do they turn away from, and what exactly triggers them? We incorporate the insights into clear reports and concrete recommendations.

What does it provide?

Deep insight into your target audience
Valid rationale for choices in product, marketing or strategy
Less risk with new propositions or campaigns
Faster and more successful go-to-market
A customer-focused foundation for growth

Why Mediacooks

We believe that marketing starts with understanding. That's why we help you not only with creative solutions, but also with research, validation and strategically sound choices. Together, we build a brand that works for you and your customer.

What you can expect from us:

Smart research and validation methods
Speed in testing and learning
Practical advice based on real insights
Close collaboration between strategy, marketing and design
Concrete results without long lead times

Do you recognize this?

Many companies run into this:

You have a good idea, but don't know if it will catch on
You want to launch something new, but are unsure about the message or target audience
You lack real customer insights in your strategy
You steer by assumptions rather than data

Sound familiar? Then it's time for a strategy that does work. And we'll do that together.

Schedule introductions