Corporate Identity & Brand Book

Establish your brand. Build your growth consistently and recognizably.

  • Do you want a clear guideline for how your brand looks and sounds?
  • Do you want everyone inside and outside your organization to apply your brand correctly?
  • Do you want to be able to develop quickly without constantly rethinking how something should look?
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From separate elements to one whole

Your brand is stronger when it is implemented consistently. In language, in images, in behavior. A clear corporate identity establishes the visual and verbal framework of your brand. And with a good brand book you ensure that everyone can work with it, from your own team to external partners.

At Mediacooks , we help you document and operationalize your brand identity. Not a static document, but a living brand compass that works in practice.

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Building a consistent brand

We clearly map out your brand foundation: your mission, values, positioning, archetype, tone of voice and visual style. 

Based on that, we create a clear brand book that explains how your logo and corporate identity are applied, what colors, fonts and images you use, how your tone of voice sounds and remains consistent, and how your brand comes to life on social, print, web and presentations. We also record who is responsible for what. The result: a professional reference work that gives direction to all brand communications.

What does it provide?

  • A strong and recognizable brand in all communications
  • Saving time in creation and collaboration
  • Less miscommunication or discrepancies in style
  • Clear guidelines for everyone working with your brand
  • A future-proof basis for brand consistency

Why Mediacooks

We believe strong brands are built on clarity. That's why we make sure your brand book is not only beautiful, but usable. We create it together so that it is supported by your entire organization.

What you can expect from us:

  • Co-creation of corporate identity, tone of voice and visual guidelines
  • Accessible and applicable brand book (PDF or online)
  • Format templates for design, copy and presentations
  • Advice on implementation and training
  • Guidance from brand development to activation

Do you recognize this?

Many companies run into this:

  • Your expressions are not in line with your brand identity
  • There is no central place where everything is
  • Each campaign or expression looks slightly different
  • Your team constantly hesitates or switches externally for explanations

Sound familiar? Then it's time for a Brand Book that provides direction. Schedule an introductory meeting, we'd love to think with you.

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Wondering how we can improve your Customer Experience?

We are happy to listen and think with you. Let's discover together what is possible.

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