Fire Archetypes

Define the character of your brand.

  • Do you want a brand that really feels like a personality?
  • Do you want more direction in your brand communication and appearance?
  • Do you want to be instantly recognizable to your target audience?
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Give your brand a soul

People like people and brands that feel human. With brand archetypes, you give your brand a recognizable character. From the caring "Caretaker" to the rebellious "Outlaw" or the visionary "Sage," each archetype instantly evokes a feeling.

At Mediacooks , we use archetypes to sharpen your brand identity, make choices in style, tone of voice and appearance, and bring consistency to your communications.

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The power of archetypes

We start with a session in which we explore your brand values, target audience, ambitions and brand personality. Using the archetype model, we identify which role your brand fulfills best. We often combine two archetypes: one dominant and one supportive.

We then translate the archetype into a recognizable tone of voice, visual style and content direction. That way, your brand comes across consistently and powerfully, on every channel.

What does it provide?

  • A recognizable brand profile with clear identity
  • Direction in tone of voice, visual design and behavior
  • More appeal to the right target audience
  • Faster choices in marketing and content development
  • A strong foundation for branding, campaigns and culture

Bring your customer experience to life

Do you really want to touch, convince and bind your customers to your brand?

That starts with understanding their story. To make a good translation from story to experience, we crawl into the skin of the end user and translate your brand story into a meaningful customer journey. A journey that not only feels logical and intuitive, but is also continuously measurable and optimizable.

Ready to bring your Customer Experience to life? Schedule a no-obligation meeting, we'd love to think with you.

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Why Mediacooks

We believe in brands with character. By cleverly deploying archetypes, you get a brand that not only makes sense strategically, but also resonates emotionally. We help you discover who you really are and how to make that visible.

What you can expect from us:

  • Guided archetype sessions with your team
  • Combining strategy, psychology and creation
  • Translation into voice, image, formats and formats
  • Archetype maps and templates for internal use
  • Integration with branding, storytelling and campaigns

Do you recognize this?

Many companies run into this:

  • Your brand feels vague or variable in style
  • You have trouble finding the right tone of voice
  • You don't know how your brand should behave
  • You want more emotional connection with your target audience

Sound familiar? Then it's time to put a face to your brand. Schedule an introductory meeting, we'd love to think with you.

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Wondering how we can improve your Customer Experience?

We are happy to listen and think with you. Let's discover together what is possible.

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